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< CEO SPEAK >
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As a company, you have done a lot in
the area of timekeeping. In fact, one
part of your museum is dedicated to
timekeeping. How do you plan to take
it further?
As you said, we are into timekeeping,
not sponsoring. And as far as timekeeping
goes, we are active in gymnastics. We
renewed the contract with the International
Gymnastics Federation. We are still
very active in horse jumping. We have two
horse races on our list. We are heavily into
alpine skiing as well as in tennis with the
French Grand Slam.
Tell us about your association with
Andre Agassi.
We have more than an association with
Agassi. Today, almost all our men’s ads are
with Andre Agassi. Agassi, Aishwarya Rai
and Steffi Graf form our international
faces. The others are regional: Chinese,
Russians, etc.
What are the effects of recession?
How are you trying to strategise for the
next year?
Of course we feel the effect, but
maybe it’s less than the others, probably
because we are in a good price bracket.
Secondly, we own most of our wholesale
distribution. Also, we are a member of
the Swatch Group, which is a very
wealthy company. |
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The true value brands will be gettingmuch better at the end
of recession.
Talking about the new products,
I saw some wonderful watches on
display like HydroConquest, some
Admirals, Grande Vitesse and the
Master Collection Retrograde. What
has been the response to Admiral?
Good. We are aware that this is one of |
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the most expensive pieces in our sports
line. Beautiful, as well as exclusive.
How is India shaping up in your
scheme of things?
We are very satisfied.We still have
Aishwarya Rai as our global ambassador,
which is a signal that we are in this region
in a strong way. Now we have to improve
our distribution. |
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