Following his attraction and fascination
with the cowboy mystique, in 1978
Ralph Lauren launched his Westernwear collections for men and women, creating
a major fashion look with worldwide
influence and appeal.
As the next step in his philosophy
of total design, in 1978 Ralph Lauren
ntroduced his first fragrances, Polo for
Men and Lauren. This was the first time
in fashion history that two fragrances –
one for men and one for women – were
launched together. Since then, Ralph
Lauren has continued to introduce
lifestyle fragrances to complement his
numerous apparel lines.
In keeping with the vision and focus
of creating an inviting and aspirational
world of lifestyle products, Ralph Lauren
Home debuted in 1983, marking the first time a fashion designer launched an
entire home collection. Since then, the
line has grown to include linens, wall
coverings, lighting, a tabletop collection, home accessories and expertly crafted
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furniture. The Home collection features
Ralph Lauren’s most renowned design
themes: modern, country and elegant
heritage.
Today, along with the New York
flagship, Polo Ralph Lauren operates
over 300 stores worldwide, with stores
now stretching from Buenos Aires to
Beverly Hills, New York to London. In
recent years, Ralph Lauren has continued
to expand globally with store openings
in Milan in 2004, Tokyo in 2006,
Moscow in 2007 and Paris in 2008.
For over 40 years, Ralph Lauren has
expanded and refined his vision into
collections for men, women, children,
fragrances and the home, taking inspiration
from the most captivating aspects
of the world around him. His line of clothing and home collection have the
taste and snobbism, minus the flashiness,
that make the Ralph Lauren/Polo
brand timeless. |
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