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CEO Speak


‘No competitor for Reverso’
What are the basic design philosophies that Jaeger-LeCoultre
follows?

It has taken us 176 years to develop this brand and our strength is
our calibres. We have developed more than 1,200 calibres. This year we
developed the Master Line in Grande Tradition, which is linked to the
Master Line which was created in 1950. But we want to find new cases
with an expression of the time linked with Tourbillon. Today we have
the biggest dials with Perpetual calendars.

Could you take us through the Master Line in Grande Tradition?
It is totally different from development of the 101 line because they
have regrouped all the automatic Calibres since the Second World War.
The Perpetual Calendar is really difficult because the sizes are totally
different from the past. In the past we imagined pocket watches
without automatic and rewinding movement but now we can do it
all on the wrist and that is great.

And the range is different than the others we have, but it is linked
with the Master Line. We also have the Master Grande Tradition
and Master Compressor Line and the Master Compressor Diving
Chronograph.

How did Reverso Squadra, such an iconic model, come about?
The younger generation likes the Reverso and its reversible system.
But they also want big watches and new sporty calibres inside. That is
why we decided to make a more aggressive watch with a new shape and
new material. That is how Squadra was born.

Now we have a traditional line and also the Master Line. Last year
we developed the same one for women, with the same characteristics.
It is not necessary to reinvent the concept for the new generation of
women, but we have two iconic watches, Reverso and the Master, and
all the round watches coming from the Master and the rectangular or
square coming from Reverso. We have no competitor for Reverso.


 

Director (Artistique & Design), Jaeger-LeCoultre, Janek Deleskiewicz tells Mitrajit Bhattacharya

Director (Artistique
& Design),
Jaeger-LeCoultre,
Janek Deleskiewicz
tells Mitrajit
Bhattacharya
why
Reverso and Master
Lines are such
iconic watches

 

 

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