The past couple of years have seen
excellent new launches from you,
starting from Lange 31 to Cabaret
Tourbillon, which garnered top
ratings. What is the high point
this year?
Well the Richard Lange Pour le Mérite
is definitely the highlight because it has
the fusée chain. Apart from that, we have
the 1850 which has always been the classical timepiece with the design of the old pocket watches of A. Lange & Söhne,
which we had until two-three years ago.
We stopped the collection because it was
not so much in line with the taste of the
customers. As we did not want to put a
small movement on a big watch, we
developed a complete new movement
which fits perfectly in the time piece;
it is not a big effort to do a bigger watch
without a new movement.

Is this in an older calibre or a new
one?
A completely new calibre with a
bigger balance wheel. I would say the
performance has increased too. We still
use German silver.

You also have the Lange 1 Time
Zone.
Yes. I think these are more of dial
changes. The reason why we did it on
Time Zone is because we don’t have
Caracas anymore on the city ring because
the time has changed now. So that’s why
we changed the city to Santiago and with
that we also have a slightly new watch.

You have done quite a bit of work in
women’s watches in the past couple
of years.
Yes, but without the complications.
We believe that women earlier were
not that enthusiastic about the inner
values of the watches in terms of
mechanics. However, they seem to have
developed a little bit of interest now.
So, we are reworking on their watches.

You are talking about 5,000 pieces;
that’s a very niche brand at the highend.
What is your forecast in terms of
numbers?
I wouldn’t mind if it even goes down.
Why not? The existing retailers are facing
difficulties everywhere. I wouldn’t like
the Lange watch to be discounted. The
other thing is that it’s not always about
the numbers. I think at moments like
these, we have to re-assess our expectations. We need to prepare for the aftercrisis period. If you try to increase your
number at this moment, the future will
be very hard. That’s why we are trying to
be more solid in the coming months.

That’s realistic, I would say.
If you talk to people around, you will realise