What motivated you into organising
the Mini Basel?
Mini Basel is a very important event for Breguet and the Swatch Group. First of all, it makes a strong statement to the trade and to the public on how important and how large the Swatch Group is as a player. And it is also an occasion after the Basel show, in the second part of the year, to sit down with our retailers from the area and to review the business, the orders, the activities, the promotions etc.

Is it true that at the Basel show many of the watches were prototypes and probably
this time around they are real products?
For Breguet, I would say the prototype we show in the Basel usually comes during the Mini Basel in Dubai. But very often we don’t receive the first pieces out of production in time. During the Basel fair we do not have a lot of time to spend with our customers. Therefore, when we are here in the fall of the year, we have more time to spend with the press and the people and go into details.

How important is this region for Breguet?
In the Middle East, Breguet has had a presence since 1987.