Let me start by asking you about Montblanc’s DNA.
Montblanc is more than a hundred years old. From the beginning, the brand has stood for timeless elegance and craftsmanship. We have been zealously guarding this tradition for the past century and will continue to do so in the years to come. When the founders named the company after the highest mountain in Europe, they used the name as a commitment for superlative European craftsmanship. This has certainly helped Montblanc tremendously in the diversification process, especially when Montblanc introduced watches in 1997.

Montblanc’s DNA is about classical and elegant shapes coupled with the highest
quality and manufacturing excellence; this is how we started with the watch business.

Could you take us through the history, like what were the maiden products?
When we introduced watches in 1997, many people were curious how a writing
instrument brand that had not been in the watch business could succeed. But what they missed was the fact our customers, which we had acquired over the many years, had one strong belief that Montblanc represents quality; it’s a brand that has manufacturing competence and produces products that have a timeless classical design.

Lutz Bethge
CEO Montblanc