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Top View
Passion For Beauty
Corum watches are impossible
to classify - their styles are
strong and unique, their
craftsmanship is very high,
and their richly distinctive
styles will continue to intrigue
for many years to come
-By Roger Alexander |
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| Corum has always been about
Style. From the outset, Swiss
watchmaker René Bannwart
was obsessed with the questions
of style. Why did one watch model
succeed when another did not? Why did so many watchmakers keep producing variations on the same old styles, decade afterdecade? Could not something fresh and new be done? The answer was “yes”. |
It was thus that the Corum adventure
started in 1955 in La Chaux-de-Fonds,
Switzerland. When the co-founders of the company, Simone Ries and René Bannwart, joined Gaston Ries’ watchmaking workshops, they knew that their new firm would benefit from this solid experience. Their alliance quickly established creativity and
traditional craftsmanship as the order of
the day. |
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