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Vignettes
Baselworld SIHH 2008

 

For this year we have welcomed two different creative aspects of Cartier, one that is technical and the other aesthetic. On the technical side we have created a beautiful movement with a Geneva seal, which is an extraordinary tourbillon watch on a Ballon Bleu design. Talking about aesthetics, we have worked on different aspects of Cartier’s creativity. The first one is a beautiful collection called Animal Circus and the circus stops at Asia this year. We have selected three Asian animals - a Panda from China, and an Elephant and a Tiger from India - to make these watches exciting.

PATRICK NORMAND
Managing Director
Cartier (Middle East & India)

Swarovski is a family business established in 1895 and is
now in the fifth generation. We still try to keep in
line with the vision of our founder Daniel Swarovski,
a master craftsman and visionary himself.
Even today we try to respect everything that we do,
and we are trying to be visionary ourselves.
It is our way of celebrating tradition.
We constantly strive to push the
company forward.

MARKUS LANGES
SWAROVSKI CEO,
Swarovski

We intend to focus on mechanical watchmaking
of the 21st century. At this year’s Baselworld, we
presented prototypes of the new Bathy V.2, indicating
a return to our own traditions. The Bathy V.2 is equipped
with the specific technology of the Favre-Leuba depth
metre, which functions by means of pressure on
a membrane whose composition remains
confidential. It will be available in
three models.

CLEMENT
BRUNET-MORET CEO,
Favre Leuba

BREITLING Men At Work TAG HEUER Grand Car Era

The Harry Winston Opus 8
watch is a bold attempt to
artistically express the time
concept in the most advanced
and exceptional way.
The design of the watch
has been inspired by a
vintage television
set. Pin art games, used for
creating 3D images of items
pressed against them,
suggest the time displays.

FRÉDÉRIC GARINAUD
Designer, Opus 8
Harry Winston

Nabuco’s youthful and modern elements are striking a chord with the future generation of collectors. With Nabuco we are rejuvenating the customer base - young males who have their own money and the buying power to spend on a variety of luxury items are our target audience. Raymond Weil’s brand followers are different and somewhat unconventional.

OLIVIER BERNHEIM
President and CEO
Raymond Weil

Our association with brand
Pershing stems from the fact that
yacht owners are our consumers
as well. Anybody who is spending
10 - 20 million euros for a yacht
is our target consumer.

JEAN-MARC JACOT
Delegate Sandoz Foundation
Parmigiani