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Vignettes
Baselworld
SIHH 2008 |
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For this year we have welcomed two different
creative aspects of Cartier, one that is
technical and the other aesthetic. On the
technical side we have created a beautiful
movement with a Geneva seal, which is an
extraordinary tourbillon watch on a Ballon
Bleu design. Talking about aesthetics, we
have worked on different aspects of Cartier’s
creativity. The first one is a beautiful collection
called Animal Circus and the circus
stops at Asia this year. We have selected
three Asian animals - a Panda from China,
and an Elephant and a Tiger from India - to
make these watches exciting.
PATRICK NORMAND
Managing Director
Cartier (Middle East & India) |
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Swarovski is a family business established
in 1895 and is
now in the fifth generation.
We still try to keep in
line with the vision
of our founder Daniel Swarovski,
a master
craftsman and visionary himself.
Even
today we try to respect everything that we
do,
and we are trying to be visionary ourselves.
It is our way of celebrating tradition.
We constantly strive to push the
company forward.
MARKUS LANGES
SWAROVSKI
CEO,
Swarovski |
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We intend to focus on
mechanical watchmaking
of the 21st century. At this
year’s Baselworld, we
presented
prototypes of the
new Bathy V.2,
indicating
a
return to our own traditions.
The Bathy V.2 is
equipped
with the specific
technology of the Favre-Leuba depth
metre, which
functions by means of pressure
on
a membrane whose
composition remains
confidential.
It will be available
in
three models.
CLEMENT
BRUNET-MORET
CEO,
Favre Leuba |
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| BREITLING Men At Work |
TAG HEUER Grand Car Era |
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The Harry Winston
Opus 8
watch
is a bold
attempt to
artistically
express
the time
concept
in the most
advanced
and
exceptional way.
The design of the watch
has
been
inspired by a
vintage television
set.
Pin art games,
used for
creating
3D images of items
pressed
against them,
suggest the
time displays.
FRÉDÉRIC GARINAUD
Designer, Opus 8
Harry Winston |
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Nabuco’s youthful and modern elements
are striking a chord with the future
generation of collectors.
With Nabuco we are rejuvenating
the customer base - young males
who have their own money and the
buying power to spend on a
variety of luxury items are our
target audience. Raymond Weil’s
brand followers are different
and somewhat unconventional.
OLIVIER BERNHEIM
President and CEO
Raymond Weil |
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Our association with brand
Pershing stems from the fact that
yacht owners are our consumers
as well. Anybody who is spending
10 - 20 million euros for a yacht
is our target consumer.
JEAN-MARC JACOT
Delegate Sandoz Foundation
Parmigiani
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