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Admiration,
joy, desire, envy and the feeling of 'having arrived' are emotions
cars and watches evoke, and rightly so. International watch brands
have their favourite car brands - luxury or sports - which they
continue to promote intrepidly year after year, and in one case,
for almost a century. What's in a car that's analogous to a watch?
The combination of beauty and technology, watch makers will tell
you, for the objects themselves are very similar. In the watch there's
the movement, in the car, an engine. There's a chassis with the
car, and that's the watch box. There are instruments in a car, needle
hands as well.
The
fascination that leads many car enthusiasts to be obsessed with
sporting machinery often also leads to an interest in watches. After
all, if you're interested in high-speed, you want to know just how
fast you're going, and you can't do that without some form of measurement.
Understandable why there is an indisputable and emerging trend towards
car-watch brand collaborations.
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