| Today’s designers understand the need to craft the material in such a way as to suit the modern attire of women. “Women today use gold jewellery as a fashion accessory and not as a mere possession or display of wealth. Therefore, the traditional jewellery market is changing into a trendy one,’’ comments Varuna D. Jani, couture jewellery designer from Mumbai. |
In fact, highly fashionable gold jewellery, if not embedded with precious stones or enamel-painted motif, has textured, matt, brush or scratch-finish, making the pieces that much more trendier. Festive, bridal or celebration gold jewellery these days have a dull finish instead of the brilliant shine that was popular a decade ago. Designers are of the opinion that this transformation has taken place in ornaments, thanks to the apparel - shining zari embroidery, crystal and zardosi embellishments, etc – becoming more showy. Interestingly, the old motifs are returning with a slight change and fusion designing. |
