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Panorama

PARMIGIANI FLEURIER BUGATTI 370

An interesting concept, the driving watch made by Swiss watchmaker Parmigiani Fleurier for Bugatti is complicated, exclusive and expensive too. The passion nurtured by Parmigiani Fleurier for mechanical challenges has given rise to a revolutionary watchmaking concept. Inspired by automobile technology, the Bugatti model with transveral movement by
Parmigiani Fleurier asserts its exceptional aesthetics by arranging its constituent parts
like an engine block on the wrist, along a horizontal rather than a vertical axis. The art of watchmaking meets the automobile world. For the first time, the Bugatti Type 370 wristwatch incorporates a movement spread between five plates, held by crossarms. As if in a cross-section, their wellspaced alignment enables one to observe the movement in operation, with its gears and its extraordinarily elaborate technical features. The visual accessibility at the
heart of the movement is entirely original and truly unique, to a degree that could previously only be reached in the virtual world. The concept of the Bugatti Type 370 rises to this new challenge and opens up a whole new dimension.
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