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There
is always a buzz around the TAG Heuer booth at Basel. TAG Heuer
is truly a brand which is on the move, always. The brand has tremendous
legacy of being associated with the Formula 1 track, which revolves
around two qualities - cutting edge technology and daringness in
motion.
The
brand is suitably represented by its flamboyant and charismatic
President & CEO, Jean-Christophe Babin. In more ways than one, Babin's
personality is mirrored in the product itself. In a recent exclusive
and one to one chat with us, Babin unveils the concept of the year-TAG
Heuer "Calibre 360" Concept Chronograph. This was truly a double
whammy for the brand as last year too they presented another TAG
Heuer concept Monaco V4 as the concept of the year. It is amazing
that TAG Heuer never fails to fulfill the expectations that rise
with every passing year.
The
"Calibre 360" Concept Chronograph, the most accurate mechanical
timepiece ever, is the first mechanical wrist chronograph to measure
and display time to 1/100th of a second. This could become possible,
thanks to the exceptionally high frequency of its balance wheel
that oscillates at 360,000 beats per hour, 10 times faster than
any other chronograph. This rate was until now considered inconceivable.
Comments Babin "We wanted to break a new frontier in mechanical
chronographs, which has evolved very little in the last 35 years". |
